2011 Texas Folklife Sponsor

Make It Happen

$1500 - $25,000

 

As a sponsor of one of the many programs and activities listed below, your company will reach a targeted audience, which will positively affect your corporate image and imprint your company’s name with the visitors. In addition to strategically placed banners or signage with your company name and logo, your company will receive complimentary tickets, VIP passes to the Hospitality Tent and be listed as the program or activity sponsor in the Visitor Guide, which is distributed to all subscribers as well as to the visitors upon admission.

As a sponsor, you may also choose to have your staff serve as volunteers in these areas, which will avail face-to-face meetings with visitors, as well as provide valuable publicity for your company. We welcome the opportunity to discuss other promotions of your company’s products and services.

Opening Ceremony, Friday, June 10, 2011.............................. $10,000.00

In celebration of the 40th Annual Texas Folklife Festival, the Opening Ceremony on Friday, June 10, 2011 provides tremendous exposure to the sponsoring company. State and local dignitaries attend the ceremony, and the pageantry and color makes this one of the most colorful aspects of the Festival. By sponsoring the Opening Ceremonies, your company will receive named recognition in the invitation and high visibility with the community and media. Planning the opening ceremony is a cooperative effort between the sponsor and staff as we welcome your valuable input to ensure a magnificent opening that benefits your company as much as sets the stage for a truly unique and memorable celebration of Texas’ cultures.

Festival Commemorative Coins................................................. $3,000.00

Coupons and coins are the official currency of the Texas Folklife Festival. Each year 2,000 commemorative coins (valued at $1) are minted and have become collector’s items. Additionally, these coins are considered one of the Festivals’ treasured traditions. As a sponsor of the commemorative coins, your company name and logo will be added to the stock of existing coins and will remain in circulation each year until the coins are completely gone which could be over many years. By partnering with the Texas Folklife Festival, your company will enjoy high exposure as the sponsor of the commemorative coins and create resonant ties with the visitors.

Rack Card................................................................................... $5,000.00

Advertising brochure advertising the Texas Folklife Festival. Print 50,000 and they are distributed across a variety of mediums from Hotels to Texas Highways visitor’s centers. This promotional piece provides your company logo to be seen by a variety of audiences statewide.

Advertising Poster...................................................................... $2,000.00

Poster advertising the Texas Folklife Festival. 1,000 are printed and distributed across a variety of mediums from Hotels to Texas Highways visitors centers. This promotional piece provides your company logo to be seen by a variety of audiences statewide. Visitor Guide $10,000.00 Each visitor will receive a free visitor guide on entry to the Texas Folklife Festival grounds. This is a great opportunity for your company to have high visibility and an opportunity to get your corporate message to thousands of Festival goers. You can also include a coupon that can be refunded after the Festival. The guide will have the entertainment schedule, the menu and general information for the visitors. Print run 30,000 guides.

Back 40.................................................................................... $25,000.00

The Back 40 consists of the three acres behind the Institute of Texan Cultures that houses 5 replica buildings—a barn, dogtrot log cabin, schoolhouse, fort and adobe house. These building are used to demonstrate pioneer life and a variety of interactive activities for our visitors. Along with this we host 39 demonstration activities ranging from pickle making to gunsmithing. Education is the primary focus of the Back 40. Underwriting includes support for the nonpaid demonstrators who interact and educate our visitors for the three day event.

Heritage of Family Names....................................................... $5,000.00 plus printing of certificates

The Heritage of Family Names booth is a unique activity that allows visitors to learn more about their birthright. This popular activity, operated by a group of researchers who have studied the origins of family names, offers 10,000 Festival visitors the privilege of finding the history and meaning of their own family name. Visitors to the booth receive a professionally printed certificate, with the history of their name written in calligraphy. This keepsake, made possible by your company and the Texas Folklife Festival, serves as a special memento of their visit.

Volunteer Sponsor ...................................................................$5,000.00

With approximately 2,000 volunteers, the Texas Folklife Festival is grateful for the countless volunteer hours that individuals and groups contribute to make the event a success. As a Volunteer Sponsor, your company will reach this dedicated audience, as well as the visitors. Each volunteer wears a T-shirt that will feature your company name and logo, thereby recognizing your company as one that values the richness of our state’s diversity.

First Aid Station..................................................................... $3,500.00

First Aid Station plays a significant role in public safety at the Festival. Located in prominent locations on the 15-acre grounds, your company banners will be seen by the majority of the 50-60,000 visitors because of the strategic location.

Sponsorship dollars underwrite medical supplies, radios and a golf cart for the operation of the First Aid Station. Festival staff recruits and provides healthcare professionals as volunteers; your company is also welcome to provide on-site volunteers. As the sponsor of the First Aid Station, you will solidify your company’s commitment to improving the health of our citizens.

Food and Booth Award Judging........................................... $1,500.00

With more than 40 participating ethnic groups, the Food and Booth Award Judging is an exciting aspect of this cultural celebration—and one of the tastiest and most coveted! The booths reflect the group’s cultural passion, traditions and heritage and on opening night a consortium of VIP judges walk the grounds eating and drinking everything to determine the winners.

The judges select the winners based on food quality and taste as well as booth decorations and the winners receive a ribbon naming your company as the sponsor, which is proudly displayed on the booth during the three-day festival. The Food and Booth Award Judging Sponsor will be recognized as a company that embraces diversity and one that supports our state’s many different ethnicities.

VIP Hospitality Tent RFR................................................$3,000.00

This tent is the center where we host our sponsors, guests and VIP’s to the Festival. It is a ticketed admission. The VIP Hospitality tent is strategically located on the festival grounds in a very highly traffic area. As the sponsor of the VIP Hospitality Tent, your company will receive a high level of exposure and with strategically placed banners, your company name and logo will be seen by a diverse, cross-segment of the market. We are also happy to explore other ideas you may have that would further promote your company’s product or service.

Light snacks and beverages are provided to the invited guests.