2011 Texas Folklife Sponsor

The Top Spot

$25,000 - $75,000

Title Sponsorship $75,000.00

An unsurpassed sponsorship opportunity, this year, for the first time, the Texas Folklife Festival is available to a title sponsor. This year, as never before we will be celebrating 40 years of Festival memories— remembering the great times with the millions of visitors that came from across the state, the nation and abroad to partake of Texas culture at its best. We will celebrate the contributions of the thousands of participants over the years. We will celebrate the cultural diversity of our over 40 ethnic groups—their music, dance, food, crafts. What they have taught us about ourselves and our neighbors. The goodwill benefit and exposure is beyond calculation

40TH Anniversary Exhibit $25,000.00

A signature event of the Institute of Texan Cultures, the Texas Folklife Festival has been the largest and premier cultural event in Texas since 1972. In 2011, the event celebrates its 40th anniversary. In recognition of its contributions to Texan heritage, the ITC is hosting a year-long exhibit exploring the festivals past four decades. Bringing added life to the experience, festival participants will conduct a series of events throughout the year to supplement the stories, images, sounds, and artifacts highlighting many of the events’ most memorable moments. The Festival has entertained hundreds of thousands of visitors and brought together ethnic communities to share their history and culture. Underwriting this event is a way of saying thank you to our diverse communities who make up our city and state and an opportunity for your company to have high visibility for the year the exhibit will be on display. Programming is planned with many of the ethnic communities, performers and demonstrators throughout the year--making this year long celebration a highly visible sponsorship opportunity. Exhibit will be on display for one year and programming will take place throughout the year. Total sponsorship cost is $25,000.00 but donations of any amount are being accepted in support of this project.

Presenting Sponsor $25,000.00

In celebration of our 40th anniversary, the Texas Folklife Festival is creating a comprehensive sponsorship package offering high visibility at the Festival. Authentic ethnic foods, beverages, craft demonstrators, colorful dancers, music and thousands of happy people will again make this one of the state’s most popular attractions.

Promoting your interests will be a creative partnership for your company and the Texas Folklife Festival. We envision your company name and logo prominently displayed. We will be happy to work with you to have an on site booth to promote your company’s product or service. By placement of banners in strategic areas, your name will be seen by many of our over 60,000 visitors.

Celebrate 40 years of Texas Folklife Festival memories all the food, music, crafts and fun at the Texas Folklife Festival. This sponsorship has tremendous marketing potential to reach a diverse cross segment of our city and state.

Back 40 Sponsor $25,000.00

The Back 40 consists of the three acres behind the Institute of Texan Cultures that houses 5 replica buildings—a barn, dogtrot log cabin, schoolhouse, fort and adobe house. These building are used to demonstrate pioneer life and a variety of interactive activities for our visitors. Along with this we host 39 demonstration activities ranging from pickle making to gunsmithing. Help preserve Texas Heritage for future generations!

40th Anniversary Kick-Off event $5,000.00

Each year, the Texas Folklife Festival kicks off the celebration of the Lone Star States’ cultures with the highly anticipated Kick-off event and every five year the unveiling of the Commemorative Poster. This early evening reception is held at the Institute of Texan Cultures and spotlights the artist and sponsoring company along with upcoming highlights of the Festival. More than 300 guests and media from across the city gather together to be the first to view the poster. A signed framed poster is presented to the sponsor of the kickoff party. The sponsor of the Kickoff party and Poster Unveiling receives named recognition in the invitation and valuable exposure for your company with the media and community at large. The sponsorship also covers the cost of the refreshments served during the event. Additionally, sponsorship avails your company and, if so desired, clients to be a part of this traditional celebration of art and culture.

Sponsor a Participant

Adopt-A-Participant $500.00 to $2,500.00

The Texas Folklife Festival would not be possible without the involvement of nearly 10,000 participants who come from across the Lone Star state to showcase their cultural traditions through food, music, dance, arts and crafts, demonstrations and so much more. Although the Festival is unable to pay these dedicated professionals for their hard work and dedication, food and housing is provided. Adopt-A-Participant sponsorships range from $250 to $5,000 and include such participants as the Ukrainiasn Folk Dancers to the Luling Watermelon Thump Association representatives. As an Adopt-A-Participant sponsor, your company will help defray the costs and support the on-going educational efforts of the Institute of Texan Cultures in promoting our state’s diversity and furthering cultural competence. Your sponsorship of one of these groups can help defray the cost of their visit to the Festival and help provide some of the support materials they need for their demonstration or performance. Let us match you up with a participant with the level of your contribution.

LEVEL.........................................CONTRIBUTION

Craft demonstrator .......................................$500.00

Craft demonstrating group........................... $1000.00

Single performer............................................ $500.00

Performing group 16 people or less............. $1,000.00

Performing group 16 or more....................... $2,500.00

40th Anniversary Commemorative Poster..... $5,000.00

The Texas Folklife Festival celebrates Texas art and artists with an original commissioned work to be featured on the commemorative poster and related items. The poster is representative of the quality, cultural diversity and traditional values of the Texas Folklife Festival. An official unveiling poster party is held as the kickoff event to the Festival to honor the artist and the sponsor of the poster.

Entertainment Stages

As a stage sponsor, the potential to reach a diverse, cross segment of approximately 50-60,000 visitors will be enhanced by strategic placement of your company’s banners on the stage. Before and after the performances, emcees offer promotions through vignettes — snippets you provide about your company that are shared with the audiences. In addition, you will receive complimentary tickets, VIP passes to the Hospitality Tent and be listed as the stage sponsor in the Visitor Guide, which is distributed to all subscribers as well as to the visitors upon their arrival. We welcome the opportunity to discuss other promotions of your company’s products and services.

STAGE 1 RFR............................................. $25,000.00 CASH /IN-KIND

Stage 1 celebrates the world of music and dance. This stage draws a diverse, cross-segment of the visitors to the Texas Folklife Festival. Stage 1 is one of the most popular stages featuring colorful dance troupes from around the world. There are many occasions during the three-day event when the seating area is filled to capacity and people stand nearby as the sights and sounds captivate them.

Stage 2 The Arbor Stage.............................. $7,000.00

Nestled under a beautiful grape arbor in the Back 40 where traditional Texas crafts are demonstrated, Stage 2 showcases traditional Texas music and activities of the Back 40. This intimate non-traditional stage brings visitors up close and allows for group participation. The comfortable, hillside seating gives visitors plenty of reasons to stay and enjoy the entertainment.

STAGE 3 RFR........................................... $10,000.00

Located in the hub of the Texas Folklife Festival, between the Institute of Texan Cultures Building and the Back 40, Stage 3 offers a wide variety of engaging ethnic dances and musical groups. Ranging from the exotic and popular Lebanese folk dancers to the high energy Fire on the Mountain Cloggers, Stage 3 draws the visitors in and mesmerizes them. This pulsating, high energy and very visible stage offers hillside seating where visitors can sit back and enjoy the show.

STAGE 4 RFR...........................................$10,000.00

Stage 4 located between the Institute of Texan Cultures building and the Back 40 provides a setting where visitors enjoy an informal, interactive relationship with the performers. It offers scheduled performances along with special games and activities throughout the three-day festivities. Ranging from the Luling Watermelon Thump Seed-Spitting Contest to Hawaiian Hula lessons to trick roping demonstrations, performing groups interact with the visitors and engage the audience as participants in the shows.

Stage 5...................................................... $10,000.00

Strategically located stage 5 attracts a diverse and dedicated crowd providing an ideal position for a company to gain visibility and name recognition with many of our visitors. This stage features music ranging from country, gospel, jazz, rock n roll to zydeco— and many other colorful performances and activities. As the Stage 5 sponsor your company’s brand will enjoy high visibility with strategically placed banners. And, before and after the performances, emcees offer promotions through vignettes — snippets you provide about your company that are shared with the audiences. We are happy to explore other promotional ideas you may have that would further promote your company’s product or service.

Stage 6 .......................................................$25,000.00 cash/ trade

Prominently positioned in front of the Institute of Texan Cultures and near the famous flying flags originally brought to Texas by the settlers, this is one of the most popular stages. A wide variety of entertainment, including pop, rock ‘n roll and traditional ethnic bands, is featured under the largest tented area on the grounds. With a dance floor and food and beverages close by it makes Stage 6 a perfect location and sure stop for visitors to join in the revelry or sit and enjoy the shows.

Programs and Activities

As a sponsor of one of the many programs and activities listed below, your company will reach a targeted audience, which will positively affect your corporate image and imprint your company’s name with the visitors. In addition to strategically placed banners or signage with your company name and logo, your company will receive complimentary tickets, VIP passes to the Hospitality Tent and be listed as the program or activity sponsor in the Visitor Guide, which is distributed to all subscribers as well as to the visitors upon admission.

As a sponsor, you may also choose to have your staff serve as volunteers in these areas, which will avail face-to-face meetings with visitors, as well as provide valuable publicity for your company. We welcome the opportunity to discuss other promotions of your company’s products and services.

Opening Ceremony, Friday, June 10, 2011.............................. $10,000.00

In celebration of the 40th Annual Texas Folklife Festival, the Opening Ceremony on Friday, June 10, 2011 provides tremendous exposure to the sponsoring company. State and local dignitaries attend the ceremony, and the pageantry and color makes this one of the most colorful aspects of the Festival. By sponsoring the Opening Ceremonies, your company will receive named recognition in the invitation and high visibility with the community and media. Planning the opening ceremony is a cooperative effort between the sponsor and staff as we welcome your valuable input to ensure a magnificent opening that benefits your company as much as sets the stage for a truly unique and memorable celebration of Texas’ cultures.

Festival Commemorative Coins................................................. $3,000.00

Coupons and coins are the official currency of the Texas Folklife Festival. Each year 2,000 commemorative coins (valued at $1) are minted and have become collector’s items. Additionally, these coins are considered one of the Festivals’ treasured traditions. As a sponsor of the commemorative coins, your company name and logo will be added to the stock of existing coins and will remain in circulation each year until the coins are completely gone which could be over many years. By partnering with the Texas Folklife Festival, your company will enjoy high exposure as the sponsor of the commemorative coins and create resonant ties with the visitors.

RACK CARD.............................................................................. $5,000.00

Advertising brochure advertising the Texas Folklife Festival. Print 50,000 and they are distributed across a variety of mediums from Hotels to Texas Highways visitor’s centers. This promotional piece provides your company logo to be seen by a variety of audiences statewide.

ADVERTISING POSTER......................................................... $2,000.00

Poster advertising the Texas Folklife Festival. 1,000 are printed and distributed across a variety of mediums from Hotels to Texas Highways visitors centers. This promotional piece provides your company logo to be seen by a variety of audiences statewide. Visitor Guide $10,000.00 Each visitor will receive a free visitor guide on entry to the Texas Folklife Festival grounds. This is a great opportunity for your company to have high visibility and an opportunity to get your corporate message to thousands of Festival goers. You can also include a coupon that can be refunded after the Festival. The guide will have the entertainment schedule, the menu and general information for the visitors. Print run 30,000 guides.

Back 40.................................................................................... $25,000.00

The Back 40 consists of the three acres behind the Institute of Texan Cultures that houses 5 replica buildings—a barn, dogtrot log cabin, schoolhouse, fort and adobe house. These building are used to demonstrate pioneer life and a variety of interactive activities for our visitors. Along with this we host 39 demonstration activities ranging from pickle making to gunsmithing. Education is the primary focus of the Back 40. Underwriting includes support for the nonpaid demonstrators who interact and educate our visitors for the three day event.

HERITAGE OF FAMILY NAMES........................................ $5,000.00

Plus printing of certificates

The Heritage of Family Names booth is a unique activity that allows visitors to learn more about their birthright. This popular activity, operated by a group of researchers who have studied the origins of family names, offers 10,000 Festival visitors the privilege of finding the history and meaning of their own family name. Visitors to the booth receive a professionally printed certificate, with the history of their name written in calligraphy. This keepsake, made possible by your company and the Texas Folklife Festival, serves as a special memento of their visit.

Volunteer Sponsor ...................................................................$5,000.00

With approximately 2,000 volunteers, the Texas Folklife Festival is grateful for the countless volunteer hours that individuals and groups contribute to make the event a success. As a Volunteer Sponsor, your company will reach this dedicated audience, as well as the visitors. Each volunteer wears a T-shirt that will feature your company name and logo, thereby recognizing your company as one that values the richness of our state’s diversity.

First Aid Station..................................................................... $3,500.00

First Aid Station plays a significant role in public safety at the Festival. Located in prominent locations on the 15-acre grounds, your company banners will be seen by the majority of the 50-60,000 visitors because of the strategic location.

Sponsorship dollars underwrite medical supplies, radios and a golf cart for the operation of the First Aid Station. Festival staff recruits and provides healthcare professionals as volunteers; your company is also welcome to provide on-site volunteers. As the sponsor of the First Aid Station, you will solidify your company’s commitment to improving the health of our citizens.

Food and Booth Award Judging........................................... $1,500.00

With more than 40 participating ethnic groups, the Food and Booth Award Judging is an exciting aspect of this cultural celebration—and one of the tastiest and most coveted! The booths reflect the group’s cultural passion, traditions and heritage and on opening night a consortium of VIP judges walk the grounds eating and drinking everything to determine the winners.

The judges select the winners based on food quality and taste as well as booth decorations and the winners receive a ribbon naming your company as the sponsor, which is proudly displayed on the booth during the three-day festival. The Food and Booth Award Judging Sponsor will be recognized as a company that embraces diversity and one that supports our state’s many different ethnicities.

Festival Grounds

As a sponsor of one of the integral components of the Festival operations listed below, your company will reach a targeted audience, which will positively affect your corporate image and imprint your company’s name with the visitors. In addition to strategically placed banners with your company name and logo, your company will receive complimentary tickets, VIP passes to the Hospitality Tent and be listed as the sponsor in the Visitor Guide, which is distributed to all visitors upon admission.

Entry Gates SOLD .........................................$15,000.00/$5,000.00 each

As more than 50- 60,000 visitors are welcomed to the Texas Folklife Festival, there are three entrances that are essential in having a lasting impression on the visitors. By sponsoring the entry gates, your company will be the visitor’s first impression as they arrive to enjoy one of San Antonio’s and Texas’ premier events, as well as the last impression upon their departure. In addition to the visitors, approximately 135,000 vehicles traveling daily on Interstate Highway 37 South will see your company name and logo at the entrance gates.

This sponsorship may be tailored to your marketing needs to include:

• Input on design of gate structures to prominently display your logo and corporate message.
• Product and/or coupon giveaways at the gate to entering or exiting visitors.
• If desired, an on-site booth will be provided for your company to offer product samples or simply have a larger presence on the 22-acre grounds and access to meet and greet visitors.
• Named recognition on sponsor tent.
• You may also provide 300 of your company’s t-shirts for our gate volunteers to wear at each entry point or we can print your corporate name on the Gate Volunteer Festival Shirts for an additional cost.

Coupon Booths..........................................................................$3,000.00

Throughout the 22-acre grounds, there are 13 coupon booths located in seven prime locations, which will feature your company name and logo on each booth. Because the Texas Folklife Festival uses a coupon system all food and beverage items, all visitors, participants, volunteers and staff (approximately 60,000 people) will see your logo countless times as they navigate the Festival and continue to return to the coupon booths.

Information Station and Information Team................................$5,000.00

What’s happening, when and where? With over 60,000 visitors, the Information Station and roving Texas Folklife Festival spokespersons will be busy apprising visitors of the many scheduled activities, locations of stages, restrooms and countless, yet to be thought of questions.

A centrally located tent, featuring your company’s banner, will serve as the Information Station headquarters and at least five pairs of brightly outfitted volunteers armed with cellular phones and a fountain of facts on the Festival grounds.

Trash Cans..................................................................................$1,000.00

Over 75 locations can be seen with your logo helping keep the Festival grounds clean.

Kids and Families

As a sponsor of one of the family activities listed below, your company will reach a targeted audience, which will positively affect your corporate image and imprint your company’s name with this market. In addition to strategically placed banners with your company name and logo, your company will receive complimentary tickets, VIP passes to the Hospitality Tent and be listed as the activity Visitor Guide, which is distributed to visitors upon admission.

As a sponsor, you may also choose to have your staff serve as activity volunteers. We welcome the opportunity to discuss other promotions of your company’s products and services.

Face Painting..............................................................................$4,000.00

The Texas Folklife Festival attracts many families and the children love the activities created especially for them! Face painting is one of accessories children display with pride at the Festival, as countless children line up at this ever-popular activity. Our team of dedicated painters interacts with each child and painstakingly creates a work of art on each face. As a sponsor, your company will provide innumerous children with a happy memory of their visit to the Texas Folklife Festival and your support allows us to continue providing this beloved children’s activity at no charge.

Kid’s Train.................................................................................$3,500.00

Wiggle Waggle Kids Express is a colorful and fun miniature train that features a conductor along with individual carts for the children to enjoy a ride. A 10’ x 10’ tent serves as the train station, along with space for your company to feature its product or service.

VIP HOSPITALITY TENT RFR................................................$3,000.00

This tent is the center where we host our sponsors, guests and VIP’s to the Festival. It is a ticketed admission. The VIP Hospitality tent is strategically located on the festival grounds in a very highly traffic area. As the sponsor of the VIP Hospitality Tent, your company will receive a high level of exposure and with strategically placed banners, your company name and logo will be seen by a diverse, cross-segment of the market. We are also happy to explore other ideas you may have that would further promote your company’s product or service.

Light snacks and beverages are provided to the invited guests.

In-Kind Donations

The Texas Folklife Festival greatly depends on the corporate community to provide in-kind donations for many of the essential items that facilitate an organized, user-friendly event. A few of the Festival’s needs are listed below and we welcome the opportunity to visit with your company on other in-kind donations you may be able to provide as well.

As in-kind sponsors, your company will receive valuable publicity via signage and/or distribution of your products, complimentary tickets and VIP passes to the Hospitality Tent.

Grab Bags

Would you like to feature your product or service to 60,000 people? The Texas Folklife Festival welcomes donations of all types for grab bags, which is a great way to reach a diverse market. Examples of donations include t-shirts, caps, mugs, gift certificates, coupons, posters, souvenirs and tickets to events or venues. These grab bags are sold to the visitors and serve to heighten their awareness of Texas Folklife Festival’s valuable partners, as well as provide a new source of revenue.

Golf Carts (15)................................................................... RFR $1,500.00

Golf carts are the mode of transportation for expediting facility needs such as hanging signs and delivering water to the 6 stages at the Texas Folklife Festival. Approximately 15 will be needed for one week to facilitate the event. As the golf carts traverse the 22-acre site, your company name and logo on each golf cart is sure to be seen by most of our 60,000 visitors.

Paint

Large amounts of paint are needed for the stages, dressing areas for the performers and trash containers. Each year, the Texas Folklife Festival upgrades the facilities with a fresh coat of paint. As an in-kind paint sponsor, your company name and logo will be placed in a prominent location recognizing your generosity.