Fiesta Medals: The Next Generation

FEATstudent medal

Fiesta® Medals: The Next Generation

Edgewood School of Fine Arts, ITC envision future of Fiesta® medals

SAN ANTONIO – For the 2013 Fiesta season, as the Institute of Texan Cultures gets its Fiesta® Medal Mania exhibit underway, it has issued a challenge to the Edgewood School of the Fine Arts: Envision Fiesta many years into San Antonio’s future. Capture its essence and encapsulate it in an iconic Fiesta® medal. Fiesta® Medals: The Next Generation opens March 25.
“By creating the next generation of Fiesta® medals, students examined the culture of Fiesta, San Antonio and the state, and were given the opportunity to express where they want to lead us in the future,” said Ashlie McKenzie, and educator at the Institute of Texan Cultures. “Their artwork is more than a celebration of Fiesta. It is a celebration of the potential they represent for San Antonio.”
Students began work on January 25, when the project was presented to them. They began researching Fiestas of San Antonio’s past as they planned their pieces for the exhibit. The students started bringing their visions to life with drawings, paintings and computer-generated graphics.
“I designed a lesson plan specifically for the project so they could learn about the history of Fiesta medals and the significance of the iconography, colors, and purpose of them,” said Kathy Braune, an art teacher at the Edgewood Fine Arts Academy. “ My students’ enthusiasm grew as they saw their creative ideas coming to fruition, and also as they became competitive to see whose work would make it into the art exhibit. All in all, we learned a lot along the way about how to use our Graphic Design skills for a unique purpose.”
Students experimented with unconventional and asymmetric shapes, vibrant colors that would be rendered in enamel, unique ribbons and draping, die-cuts, unique lettering and three-dimensional shapes that offer new realms and new perspectives for Fiesta’s ubiquitous medium of artistic expression.
The Institute of Texan Cultures continues to reach out to educational institutions across the state, offering enrichment opportunities for students, and the chance, at a young age, to earn a place in a curated museum exhibit. Previous collaborations include Pasadena Memorial High School and Moreno Middle School in Beeville.
Fiesta® Medals: The Next Generation is on display through July 8. The Institute of Texan Cultures is located on the UTSA HemisFair Park Campus, 801 E. César E. Chávez Blvd., a short distance from the Alamo and the River Walk. Regular hours are 9 a.m.-5 p.m., Monday-Saturday; noon-5 p.m. Sunday. Admission is $8 for adults (ages 12-64); $7 for seniors (ages 65+); $6 for children (ages 3-11); free with membership, UTSA or Alamo Colleges identification. For more information, call 210-458-2300 or visit


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