Free Admission Sept. 27

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Institute of Texan Cultures Joins Smithsonian Magazine's Tenth Annual Museum Day Live!

Free Admission for All Participants Presenting a Museum Day Live! Ticket on September 27, 2014


Download the free admit-2 coupon

SAN ANTONIO — The UTSA Institute of Texan Cultures will open its doors free of charge on Saturday September 27, 2014, as part of Smithsonian magazine's tenth annual Museum Day Live! A nationwide event, Museum Day Live! offers free admission to visitors presenting a Museum Day Live! ticket at a participating museum or cultural institution.
Inclusive by design, the event represents Smithsonian's commitment to make learning and the spread of knowledge accessible to everyone, giving museums across all 50 states the opportunity to emulate the admission policy of the Smithsonian museums in Washington D.C. Last year's event drew over 400,000 participants, and this year's event expects record-high participation.
"We look forward to any opportunity to open our doors free to the community," said ITC Executive Director Angelica Docog. "Access to our state’s heritage and treasures should not depend on the price of admission. It is our obligation to chronicle who Texans are and how they live. This is a museum about people and we want to make sure people can see the cultural treasures gathered here."
In addition to the museum’s main exhibit floor, featuring more than 20 cultures that have contributed to the Texan identity, exhibits on display will include the Texas Contemporary Artists Series group show, featuring 12 artists who have exhibited at the ITC over the past five years; and Texas Art Quilts and Modern Masterpieces, featuring more than 40 quilts traveling from the Texas Quilt Museum in La Grange.
The Museum Day Live! ticket will be available to download at Visitors who present the Museum Day Live! ticket will gain free entrance for two at participating venues for one day only. One ticket is permitted per household, per email address. For more information about Museum Day Live! 2014 and a list of participating museums and cultural institutions, please visit:
The Institute of Texan Cultures is located on the UTSA HemisFair Park Campus, 801 E. César E. Chávez Blvd., a short distance from the Alamo and the River Walk. Regular hours are 9 a.m.-5 p.m., Monday-Saturday; noon-5 p.m. Sunday. Admission is $8 for adults (ages 12-64); $7 for seniors (ages 65+); $6 for children (ages 3-11); free with membership, UTSA or Alamo Colleges identification. For more information, call 210-458-2300 or visit

About Smithsonian Media

Smithsonian Media comprises of its flagship publication, Smithsonian magazine, as well as Air & Space, and Smithsonian Media Digital Network. Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. The Smithsonian Institution is the world's largest museum and research complex consisting of 19 museums and galleries, the National Zoological Park and nine research facilities. Approximately 30 million people from around the world visit the museums annually.




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